R
Role
Tell AI who it is before you ask it anything. The role is the lens.
"You are a world-class copywriter with 15 years of direct response experience."
C
Context
Give AI the background it needs. The more relevant context, the less it has to guess.
"I'm writing for entrepreneurs aged 35–55 struggling to get consistent leads from social media."
R
Request
Be specific about exactly what you want. Vague inputs produce vague outputs.
"Write 3 email subject lines that create urgency without being clickbaity."
Q
Quality
Define what "good" looks like. Without a bar, AI hits the average.
"Under 7 words each. No exclamation marks. Urgent but not desperate."
Result
The Insane Prompt
"You are a world-class copywriter with 15 years of direct response experience. I'm writing for entrepreneurs aged 35–55 struggling to get consistent leads from social media. Write 3 email subject lines that create urgency without being clickbaity. Under 7 words each. No exclamation marks. Urgent but not desperate."