Spot the Bottleneck → Build the SOP → Store It → Automate.
"literally turn your iPhone on, click record, and talk out how this process works"
An SOP nobody can find doesn't exist.
"You cannot automate a process that doesn't exist."
Most people start at step four and wonder why it breaks. Spot it. Build it. Store it. Then automate it.
Ops isn't about doing more. It's scale without sacrifice. Repeat for every bottleneck.