The Uncommon Business · Framework № 07

When to
Build What

Two questions. Four answers. Know exactly what to build before you start.

Click anywhere or press Space to begin→

Before you build anything with AI — answer two questions.

Two questions.
Every time.

1
How often will you do this? Once / Rarely ←——————→ Recurring / Always
2
Does the output need to know your business? Generic ←——————→ Business-Specific (your voice, your data, your rules)
01 · Once + Generic
Quick
Prompt

Just ask Claude.

You need this done once. Any AI can do it well. No setup. No saving. Open Claude, describe what you need, get it done, close the tab.

Examples
Summarize this document Draft a reply to this email Translate this paragraph Format this data
One-Off
Project
AI
Employee
Quick
Prompt
Prompt
Template
02 · Recurring + Generic
Prompt
Template

Save it. Fill in the blanks.

You do this same type of task regularly, and any AI can do it well — it just needs the right structure. Save the prompt with [BLANKS]. Put it in your Prompt Library. Never rebuild from zero.

Examples
Weekly update with [WINS], [BLOCKERS] Social post in a specific format Meeting recap template Email pitch outline
One-Off
Project
AI
Employee
Quick
Prompt
Prompt
Template
03 · Once + Business-Specific
One-Off
Project

Use a Project. Work manually.

You need this done once, but AI needs to know your business to do it well. Use a Claude Project that has your context loaded. Work inside it manually. Don't build a Skill — this isn't recurring enough to justify it.

Examples
Reviewing a proposal against your standards Writing a strategy doc in your voice Generating ideas that fit your brand
One-Off
Project
AI
Employee
Quick
Prompt
Prompt
Template
04 · Recurring + Business-Specific · The Power Position
AI Employee★

Build it. Train it. Let it run.

This happens regularly AND it needs to know your business. Build a Skill. Give it a Brain. Train it using Spot → Build → Train until the output is something you'd be proud to send unedited.

Examples
Weekly client update in your voice Monthly performance report Daily social content pipeline On-brand proposals
One-Off
Project
AI
Employee
Quick
Prompt
Prompt
Template
0 / 5
Click anywhere to advance